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LAURIE TAKES RESPONSIBILITY

NOTHING IS TOTALLY SUSTAINABLE

WE DO OUR VERY BEST

Nothing is totally sustainable, but we make a continuous effort to get
better. At LAURIE we will never compromise on quality, comfort, or Earth. It’s
our responsibility to make sure that your clothes are manufactured in a fair
and responsible manner.

Since 1987, we have based our work on the mantra: ”It’s got to feel right.” For
us, that means that our clothes must be comfortable to wear while they are
manufactured on the basis of a responsible mindset. It's got to feel right all
the way – from design to finished product.

With more than 30 years in the fashion industry, we still try to develop
and improve; especially in our approach to products, suppliers, customers,
colleagues, and finally, the outside world and environment. The mantra ”It’s
got to feel right” matters in every aspect of our business. It feels right for
us, and it must for you too.

TIMELESS AND CONSIDERATE DESIGN

We design two collections a year with lots of timeless styles, made to be loved, cared for, and worn season after season. Even when creating the best versions of all classic wardrobe basics, we still have the current trends in mind.

All products are crafted with a crucial focus on comfort and fit because we believe that durable products deserve considerate designs. Responsible production and respect for the materials we use are a natural part of our
design philosophy. LAURIE is for style-conscious women of all ages who value unique quality and exquisite comfort.

DANISH DESIGN

MADE IN EUROPE

NO HARMFUL CHEMICALS

LAURIE creates high-quality garments which are sustainable in terms of
design, materials, and production. In traditionally crafted garments, you often
find residues of chemicals which are gradually released when wearing the garments.
The person who wears them is thus exposed to the harmful chemicals. As the
first women’s brand in Denmark, we were certified according to STANDARD 100 by
OEKO-TEX® in 2016. This is your guarantee that OEKO-TEX® certified items from LAURIE
are skin and environmentally friendly. You can be certain that even the zip in
your new OEKO-TEX® certified LAURIE jeans does not contain any harmful chemicals.

Besides manufacturing durable high-quality clothes, we also support good
causes and charities. We have joined the UN Global Compact, an initiative that
promotes human and work rights, environment, and anti-corruption. Moreover, we
have a close cooperation with the Business Social Compliance Initiative (amfori
BSCI) where we endeavour to improve human and work rights in our own garment
production.

IT'S GOT TO FEEL RIGHT

We're dedicated to making you feel good about what you wear. 
Therefore, our mantra, 'It's got to feel right,' guides everything we do, from design to your wardrobe. 

OEKO-TEX®

No harmful chemicals

The STANDARD 100 by OEKO-TEX® certification ensures that there are no harmful chemicals in LAURIE clothing.

OEKO-TEX® - Tailor-made solutions for the textile and leather industry

ORGANIC COTTON

Organic cotton only

Organic cotton seeds are not genetically modified and are grown without the use of pesticides and artificial fertilizers. It's better for biodiversity, the climate, and the soil. All the cotton in LAURIE clothing is organic.

LENZING™ECOVERO™

Viscose from replanted forests

The viscose used in LAURIE clothing comes from renewable LENZING™ ECOVERO™fibers derived from responsibly replanted forests.

Viscose Fibers For Fabrics and Textile | LENZING™ ECOVERO™

EU ECOLABEL

Aim high to learn and be inspired

NORDIC ECOLABEL - EU FLOWER is the crown jewel of environmental certifications, focusing on the entire life cycle of a garment. LAURIE offers EU Flowercertified jeans.

The EU Eculabel is the official EU ecolabel

AMFORI BSCI

Decent working conditions

To ensure decent working conditions, the amfori BSCI organization audits the factories where LAURIE is produced. All production takes place in Europe.

UN Global Compact

Human rights principles and SDGs

The UN Global Compact is a global network for businesses working towards the Sustainable Development Goals and upholding human rights principles.