Use it – don't throw it away
Kari Brandt
If you're anything like many of us, it's likely been a while since you've worn the clothes tucked away in the back of your closet. As consumers, we're constantly tempted to buy clothes we don't really need. It's unsustainable and worth changing.
In this context, we've had a conversation with our Quality and Compliance Manager, Kari Brandt. Kari's work involves ensuring that we always comply with relevant laws and regulations for our products and supply chain, including health and safety standards, as well as environmental requirements.
Kari has three excellent tips for getting your wardrobe in order with a responsible approach. She always looks for what she needs in a version that takes both the environment and the people behind the production into consideration.
tip 1: Reevaluate your needs
When I feel like buying new clothes, I try to go through my wardrobe to see if I can find an alternative among my own clothes that's just as good. And often, I can.
Tip 2: Does the clothing have a long lifespan?
The clothes that appeal to me the most are the ones that will have the longest life in my wardrobe. Longevity is one of the most crucial parameters when we talk about responsibility in the wardrobe. The longer the newly acquired clothing can last, the better!
Tip 3: Take care of your clothes
My clothes are carefully selected and, therefore, meaningful to me. When I have a piece of clothing that I really love, I'm extra careful about how I wash it – often more gently than the care instructions suggest
"For me, it is important to give my clothes the best conditions for a long life – and fortunately, there are plenty of ways to treat your clothes well and gently. When I have a piece of clothing that I really cherish, I am extra careful about how I wash it – and it is often more gentle than what is actually stated in the washing instructions."
Kari Brandt, Quality and Compliance Manager
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